:root{
  --bg:#faf9fe; --surface:#ffffff; --fg:#292b2c; --muted:#5c6270; --faint:#8a90a0;
  --line:#e9e6f3; --line-2:#ded9ee;
  --brand:#311b92; --brand-2:#5e35b1; --brand-ink:#241574; --brand-soft:#ede7f6; --brand-soft-2:#e7defa;
  --tip:#edf7f0; --tip-b:#3aa564; --note:#fdf4e6; --note-b:#e0912a;
  --r-lg:20px; --r:14px; --r-sm:10px; --maxw:1180px;
  --font:-apple-system,system-ui,"Segoe UI",Roboto,"Helvetica Neue",Arial,sans-serif;
  --shadow:0 1px 2px rgba(49,27,146,.05), 0 12px 34px rgba(49,27,146,.08);
  --shadow-sm:0 1px 2px rgba(49,27,146,.05), 0 5px 16px rgba(49,27,146,.06);
}
@media (prefers-color-scheme:dark){
  :root{
    --bg:#0e0b1c; --surface:#171334; --fg:#e9e7f5; --muted:#a7a2c2; --faint:#7d789c;
    --line:#28224a; --line-2:#332b5c;
    --brand:#b39ddb; --brand-2:#d0bcff; --brand-ink:#cbbcff; --brand-soft:#1e1840; --brand-soft-2:#241c4d;
    --tip:#122318; --tip-b:#3f8f57; --note:#2a2413; --note-b:#c8951f;
    --shadow:0 1px 2px rgba(0,0,0,.35), 0 14px 38px rgba(0,0,0,.4);
    --shadow-sm:0 1px 2px rgba(0,0,0,.3), 0 5px 18px rgba(0,0,0,.32);
  }
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--bg);color:var(--fg);font-family:var(--font);
  font-size:18px;line-height:1.72;-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility}
a{color:var(--brand);text-decoration:none}
a:hover{text-decoration:underline;text-underline-offset:3px}
img{max-width:100%;height:auto;display:block}

/* header */
.site-header{position:sticky;top:0;z-index:50;background:color-mix(in srgb,var(--bg) 84%,transparent);
  backdrop-filter:saturate(160%) blur(12px);border-bottom:1px solid var(--line)}
.bar{max-width:var(--maxw);margin:0 auto;padding:14px 24px;display:flex;
  align-items:center;justify-content:space-between;gap:16px}
.brand{font-weight:800;letter-spacing:-.02em;color:var(--fg);font-size:19px;white-space:nowrap}
.brand span{color:var(--brand)}
.nav{display:flex;align-items:center;gap:6px}
.nav a{color:var(--muted);font-weight:600;font-size:15px;padding:8px 12px;border-radius:100px;white-space:nowrap}
.nav a:hover{color:var(--fg);background:var(--brand-soft);text-decoration:none}
.nav .nav-cta{color:#fff;background:linear-gradient(120deg,var(--brand),var(--brand-2))}
.nav .nav-cta:hover{color:#fff;background:linear-gradient(120deg,var(--brand),var(--brand-2));filter:brightness(1.08)}

/* layout */
.wrap{max-width:var(--maxw);margin:0 auto;padding:40px 24px;
  display:grid;grid-template-columns:minmax(0,1fr) 340px;gap:56px;align-items:start}
.wrap-hub{display:block;max-width:1200px}
.main{min-width:0}

/* ===== HUB (лента) в стиле статейника ===== */
.crumbs{color:var(--faint);font-size:13.5px;margin:0 0 18px}
.crumbs a{color:var(--faint)} .crumbs a:hover{color:var(--muted)}
.hub-title{font-size:46px;line-height:1.08;letter-spacing:-.03em;font-weight:800;margin:0 0 16px}
.hub-title mark{background:none;color:var(--brand);position:relative;white-space:nowrap}
.hub-title mark::after{content:"";position:absolute;left:0;right:0;bottom:.02em;height:.34em;
  background:linear-gradient(90deg,var(--brand-2),var(--brand));opacity:.24;border-radius:6px;z-index:-1}
.hub .lead{font-size:20px;line-height:1.6;color:var(--muted);max-width:62ch;margin:0 0 28px}

.filters{display:flex;flex-wrap:wrap;gap:10px;margin:0 0 18px}
.pill{font-family:var(--font);cursor:pointer;border:1px solid var(--line-2);background:var(--surface);
  color:var(--fg);font-size:14.5px;font-weight:600;padding:9px 16px;border-radius:100px;
  display:inline-flex;align-items:center;gap:7px;transition:.15s;box-shadow:var(--shadow-sm)}
.pill:hover{border-color:var(--brand);color:var(--brand)}
.pill b{color:var(--faint);font-weight:700;font-size:12.5px}
.pill.active{background:linear-gradient(120deg,var(--brand),var(--brand-2));color:#fff;border-color:transparent}
.pill.active b{color:rgba(255,255,255,.75)}

.sort{display:flex;align-items:center;gap:8px;color:var(--faint);font-size:14px;margin:0 0 26px}
.seg{cursor:pointer;padding:6px 14px;border-radius:100px;font-weight:600;color:var(--muted)}
.seg.active{background:var(--brand-soft);color:var(--brand)}

.cards{display:grid;grid-template-columns:repeat(3,1fr);gap:26px}
.card{display:flex;flex-direction:column;background:var(--surface);border:1px solid var(--line);
  border-radius:var(--r-lg);overflow:hidden;box-shadow:var(--shadow-sm);transition:.18s;color:var(--fg)}
.card:hover{transform:translateY(-4px);box-shadow:var(--shadow);text-decoration:none;border-color:var(--line-2)}
.card-cover{position:relative;aspect-ratio:16/9;
  background:linear-gradient(130deg,var(--brand),var(--brand-2))}
.card:nth-child(3n+2) .card-cover{background:linear-gradient(130deg,#5e35b1,#3f51b5)}
.card:nth-child(3n) .card-cover{background:linear-gradient(130deg,#4527a0,#7c4dff)}
.card-cover img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.card-cover::after{content:"";position:absolute;inset:0;
  background-image:radial-gradient(rgba(255,255,255,.16) 1px,transparent 1px);background-size:20px 20px;
  mix-blend-mode:overlay}
.card-tag{position:absolute;left:14px;bottom:12px;z-index:2;color:#fff;font-weight:700;font-size:12.5px;
  letter-spacing:.02em;background:rgba(0,0,0,.24);padding:6px 12px;border-radius:100px;backdrop-filter:blur(3px)}
.card-b{padding:18px 20px 20px;display:flex;flex-direction:column;flex:1}
.card-b h2{margin:0 0 8px;font-size:20px;line-height:1.28;font-weight:750;letter-spacing:-.01em}
.card-b h2 a,.card-b h2{color:var(--fg)}
.card:hover .card-b h2{color:var(--brand)}
.card-b p{margin:0 0 16px;color:var(--muted);font-size:15px;line-height:1.55}
.card-meta{margin-top:auto;display:flex;align-items:center;gap:9px;color:var(--faint);font-size:13px}
.card-meta img{width:26px;height:26px;border-radius:100px}
.card-meta .dot{opacity:.6}
.is-hidden{display:none}

/* ===== ARTICLE ===== */
.eyebrow{display:inline-block;font-size:12.5px;font-weight:700;letter-spacing:.09em;text-transform:uppercase;
  color:var(--brand);background:var(--brand-soft-2);padding:6px 13px;border-radius:100px;margin-bottom:16px}
h1{font-size:40px;line-height:1.12;letter-spacing:-.025em;font-weight:800;margin:0 0 16px}
.meta{display:flex;align-items:center;gap:12px;margin:0 0 26px}
.meta .ava{width:44px;height:44px;border-radius:100px;box-shadow:var(--shadow-sm)}
.meta .who{font-weight:700;font-size:15px;color:var(--fg)} .meta .who a{color:var(--fg)}
.meta .sub{color:var(--faint);font-size:13.5px;margin-top:1px}
.meta .dot{color:var(--line-2);margin:0 2px}

.cover{margin:0 0 30px}
.cover-img{width:100%;height:auto;border-radius:var(--r-lg);box-shadow:var(--shadow);display:block}
.cover .ph{position:relative;aspect-ratio:16/6.5;border-radius:var(--r-lg);overflow:hidden;
  background:radial-gradient(120% 150% at 12% 15%, rgba(124,77,255,.6), transparent 55%),
    radial-gradient(120% 150% at 90% 10%, rgba(63,81,181,.55), transparent 52%),
    linear-gradient(130deg,var(--brand),var(--brand-2));box-shadow:var(--shadow)}
.cover .ph::after{content:"";position:absolute;inset:0;
  background-image:radial-gradient(rgba(255,255,255,.14) 1px,transparent 1px);background-size:22px 22px;mix-blend-mode:overlay}
.cover .tag{position:absolute;left:20px;bottom:18px;z-index:2;color:#fff;font-weight:700;font-size:14px;
  background:rgba(0,0,0,.22);padding:8px 14px;border-radius:100px;backdrop-filter:blur(4px)}
.cover figcaption{color:var(--faint);font-size:13.5px;margin-top:10px;text-align:center}

.lead{font-size:21px;line-height:1.62;color:var(--fg);font-weight:450;margin:0 0 28px}

.tldr{background:var(--surface);border:1px solid var(--line);border-radius:var(--r-lg);padding:22px 26px;
  margin:0 0 30px;box-shadow:var(--shadow-sm)}
.tldr b{display:block;margin-bottom:12px;font-size:12.5px;letter-spacing:.09em;text-transform:uppercase;color:var(--brand)}
.tldr ul{margin:0;padding:0;list-style:none}
.tldr li{position:relative;padding-left:30px;margin:10px 0}
.tldr li::before{content:"";position:absolute;left:0;top:.35em;width:18px;height:18px;border-radius:100px;
  background:var(--brand);
  -webkit-mask:url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'><path fill='white' d='M9 16.2 4.8 12l-1.4 1.4L9 19 21 7l-1.4-1.4z'/></svg>") center/13px no-repeat;
          mask:url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'><path fill='white' d='M9 16.2 4.8 12l-1.4 1.4L9 19 21 7l-1.4-1.4z'/></svg>") center/13px no-repeat}

.toc{border:1px solid var(--line);border-radius:var(--r);padding:18px 22px;margin:0 0 34px;background:var(--brand-soft)}
.toc b{font-size:12.5px;letter-spacing:.09em;text-transform:uppercase;color:var(--brand)}
.toc ol{margin:10px 0 0;padding-left:20px;color:var(--muted)} .toc li{margin:6px 0} .toc a{color:var(--fg)}

h2{font-size:28px;line-height:1.22;letter-spacing:-.02em;font-weight:800;margin:44px 0 14px;scroll-margin-top:80px}
.body p{margin:0 0 18px} .body>p:first-of-type{font-size:18.5px}
.body ul,.body ol{margin:0 0 20px;padding-left:26px} .body li{margin:8px 0} .body strong{font-weight:700}
table{width:100%;border-collapse:separate;border-spacing:0;margin:6px 0 24px;font-size:16px;
  border:1px solid var(--line);border-radius:var(--r);overflow:hidden;box-shadow:var(--shadow-sm)}
th,td{padding:13px 18px;text-align:left;vertical-align:top;border-bottom:1px solid var(--line)}
tr:last-child td{border-bottom:0}
th{background:var(--brand-soft);font-weight:700;font-size:14px}
td:first-child{font-weight:600;white-space:nowrap}
@media (max-width:560px){td:first-child{white-space:normal}}
.callout{display:flex;gap:13px;border-radius:var(--r);padding:16px 20px;margin:0 0 22px;
  border:1px solid var(--line);border-left:4px solid;font-size:16.5px}
.callout>div{min-width:0}
.callout .ci{flex:0 0 auto;width:22px;height:22px;margin-top:2px}
.callout.note{background:var(--note);border-left-color:var(--note-b)}
.callout.note .ci{fill:var(--note-b)}
.callout.tip{background:var(--tip);border-left-color:var(--tip-b)}
.callout.tip .ci{fill:var(--tip-b)}

/* маркерное подчёркивание ключевой фразы в H1 (как на референсе, в бренде) */
h1 mark{background:none;color:inherit;position:relative;white-space:nowrap}
h1 mark::after{content:"";position:absolute;left:-.04em;right:-.04em;bottom:.04em;height:.30em;
  background:linear-gradient(90deg,var(--brand-2),var(--brand));opacity:.28;border-radius:6px;z-index:-1}

/* счётчик просмотров */
.views{display:inline-flex;align-items:center;gap:5px}
.views[hidden]{display:none}
.views svg{width:16px;height:16px;fill:var(--faint);opacity:.9;vertical-align:-2px}
.views b{font-weight:600;color:var(--faint)}

.howto{background:var(--surface);border:1px solid var(--line);border-radius:var(--r-lg);padding:26px 28px;
  margin:30px 0;box-shadow:var(--shadow-sm)}
.howto .k{display:inline-block;font-size:12px;font-weight:700;letter-spacing:.09em;text-transform:uppercase;
  color:var(--brand);background:var(--brand-soft-2);padding:5px 11px;border-radius:100px}
.howto h2{margin:12px 0 20px;font-size:23px}
.howto .steps{list-style:none;counter-reset:s;margin:0;padding:0}
.howto .steps li{counter-increment:s;position:relative;padding:0 0 22px 56px;margin:0}
.howto .steps li:not(:last-child){border-left:2px solid var(--line);margin-left:17px;padding-left:39px}
.howto .steps li::before{content:counter(s);position:absolute;left:0;top:-2px;width:36px;height:36px;
  border-radius:100px;background:linear-gradient(120deg,var(--brand),var(--brand-2));color:#fff;font-weight:700;
  font-size:16px;display:flex;align-items:center;justify-content:center;box-shadow:var(--shadow-sm)}
.howto .steps li:not(:last-child)::before{margin-left:-19px}
.howto h4{margin:2px 0 4px;font-size:17.5px;font-weight:700} .howto .steps p{margin:0;color:var(--muted);font-size:16px}

.advice{border:1px solid var(--line);border-left:4px solid var(--brand);background:var(--brand-soft);
  border-radius:var(--r);padding:20px 24px;margin:30px 0}
.advice b{display:block;margin-bottom:6px;color:var(--brand-ink);font-size:14px}

/* инфографика (строится кодом, числа из статьи) */
.ig{margin:30px 0;background:var(--surface);border:1px solid var(--line);border-radius:var(--r-lg);
  padding:22px 24px;box-shadow:var(--shadow-sm)}
.ig-k{display:inline-block;font-size:12px;font-weight:700;letter-spacing:.09em;text-transform:uppercase;
  color:var(--brand);background:var(--brand-soft-2);padding:5px 11px;border-radius:100px}
.ig-title{font-weight:750;font-size:18px;margin:12px 0 4px}
.ig figcaption{color:var(--faint);font-size:13.5px;margin-top:14px}
/* flow */
.ig-flow{display:flex;align-items:stretch;margin-top:16px}
.ig-flow .ig-step{flex:1;min-width:0;background:var(--bg);border:1px solid var(--line);
  border-radius:var(--r);padding:14px 16px}
.ig-step .ig-n{display:inline-flex;width:26px;height:26px;border-radius:100px;color:#fff;font-weight:700;
  font-size:13px;align-items:center;justify-content:center;margin-bottom:9px;
  background:linear-gradient(120deg,var(--brand),var(--brand-2))}
.ig-step .ig-st{font-weight:700;font-size:15.5px;line-height:1.25}
.ig-step .ig-sd{color:var(--muted);font-size:13.5px;margin-top:3px;line-height:1.35}
.ig-arrow{flex:0 0 30px;align-self:center;display:flex;justify-content:center}
.ig-arrow::after{content:"";width:9px;height:9px;border-top:2px solid var(--brand);
  border-right:2px solid var(--brand);transform:rotate(45deg)}
/* decay */
.ig-decay .ig-dwrap{margin-top:18px;display:flex;flex-direction:column;gap:16px}
.ig-drow{display:grid;grid-template-columns:118px minmax(0,1fr);grid-template-rows:auto auto;
  gap:5px 16px;align-items:center}
.ig-dlabel{grid-column:1;grid-row:1 / span 2;align-self:center;font-weight:700;font-size:15px}
.ig-dbar{grid-column:2;grid-row:1;height:24px;background:var(--brand-soft);border-radius:100px;overflow:hidden}
.ig-dbar span{display:block;height:100%;border-radius:100px;
  background:linear-gradient(90deg,var(--brand),var(--brand-2))}
.ig-dbar .lvl3{width:100%}.ig-dbar .lvl2{width:64%}.ig-dbar .lvl1{width:34%}
.ig-dstate{grid-column:2;grid-row:2;color:var(--muted);font-size:14px;line-height:1.4}
@media (max-width:620px){
  .ig-flow{flex-direction:column}
  .ig-arrow{flex-basis:auto;padding:6px 0}
  .ig-arrow::after{transform:rotate(135deg)}
  .ig-drow{grid-template-columns:1fr;grid-template-rows:auto auto auto}
  .ig-dlabel{grid-column:1;grid-row:1}
  .ig-dbar{grid-column:1;grid-row:2} .ig-dstate{grid-column:1;grid-row:3}
}

.faq{margin:40px 0} .faq h2{margin-bottom:16px}
.faq details{border:1px solid var(--line);border-radius:var(--r);padding:2px 20px;margin:10px 0;
  background:var(--surface);box-shadow:var(--shadow-sm)}
.faq details[open]{border-color:var(--line-2)}
.faq summary{cursor:pointer;font-weight:700;padding:15px 34px 15px 0;list-style:none;position:relative;font-size:17px}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"";position:absolute;right:0;top:50%;width:11px;height:11px;margin-top:-5px;
  border-right:2px solid var(--brand);border-bottom:2px solid var(--brand);transform:rotate(45deg);transition:transform .18s}
.faq details[open] summary::after{transform:rotate(-135deg)}
.faq p{margin:0 0 16px;color:var(--muted)}

.cta{margin:40px 0;padding:32px;border-radius:var(--r-lg);position:relative;overflow:hidden;
  background:linear-gradient(120deg,var(--brand),var(--brand-2));color:#fff;box-shadow:0 16px 40px rgba(49,27,146,.32)}
.cta::after{content:"";position:absolute;inset:0;pointer-events:none;background:radial-gradient(90% 120% at 90% 0%, rgba(255,255,255,.2), transparent 55%)}
.cta h3{margin:0 0 8px;font-size:24px;color:#fff;position:relative}
.cta p{margin:0 0 18px;opacity:.95;position:relative;max-width:60ch}
.btn{display:inline-block;background:#fff;color:var(--brand-ink);font-weight:700;padding:13px 24px;border-radius:100px;
  position:relative;box-shadow:0 6px 18px rgba(0,0,0,.14)}
.btn:hover{text-decoration:none;transform:translateY(-1px)}

/* Мягкая контекстная врезка о продукте в середине статьи (не финальный CTA) */
.promo{margin:28px 0;padding:18px 22px;border-radius:var(--r);background:var(--brand-soft);
  border:1px solid var(--line);border-left:4px solid var(--brand)}
.promo-h{display:flex;align-items:center;gap:12px;margin-bottom:9px}
.promo-h svg{flex:0 0 auto;width:26px;height:26px;fill:var(--brand);opacity:.9}
.promo-h>div{display:flex;flex-direction:column;line-height:1.25}
.promo-n{font-weight:800;font-size:16px;color:var(--fg)}
.promo-t{font-size:12.5px;color:var(--brand);font-weight:600}
.promo p{margin:0 0 12px;font-size:15px;color:var(--muted)}
.promo-cta{display:inline-block;font-weight:700;color:var(--brand)}
.promo-cta:hover{text-decoration:underline}

.authorbox{display:flex;gap:18px;align-items:flex-start;border:1px solid var(--line);border-radius:var(--r-lg);
  padding:24px;margin:36px 0 0;background:var(--surface);box-shadow:var(--shadow-sm)}
.authorbox .ava-lg{width:64px;height:64px;border-radius:100px;flex:0 0 auto;box-shadow:var(--shadow-sm)}
.authorbox .ab-name{font-weight:800;font-size:18px} .authorbox .ab-name a{color:var(--fg)}
.authorbox .ab-role{color:var(--brand);font-size:14px;font-weight:600;margin:1px 0 8px}
.authorbox p{margin:0;color:var(--muted);font-size:15.5px}

.sidebar{position:sticky;top:88px}
.pcard{border:1px solid var(--line);border-radius:var(--r-lg);overflow:hidden;background:var(--surface);box-shadow:var(--shadow)}
.pcard .top{background:linear-gradient(120deg,var(--brand),var(--brand-2));color:#fff;padding:22px}
.pcard .top .n{font-weight:800;font-size:21px;letter-spacing:-.01em} .pcard .top .t{opacity:.95;font-size:14px;margin-top:3px}
.pcard .in{padding:20px 22px} .pcard .pitch{color:var(--muted);font-size:15px;margin:0 0 16px}
.pcard ul{margin:0 0 18px;padding:0;list-style:none;font-size:15px}
.pcard li{position:relative;padding-left:26px;margin:9px 0}
.pcard li::before{content:"";position:absolute;left:0;top:.4em;width:16px;height:16px;border-radius:100px;background:var(--brand);
  -webkit-mask:url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'><path fill='white' d='M9 16.2 4.8 12l-1.4 1.4L9 19 21 7l-1.4-1.4z'/></svg>") center/11px no-repeat;
          mask:url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'><path fill='white' d='M9 16.2 4.8 12l-1.4 1.4L9 19 21 7l-1.4-1.4z'/></svg>") center/11px no-repeat}
.pcard .price{font-size:26px;font-weight:800;letter-spacing:-.02em}
.pcard .price small{display:block;font-size:13px;font-weight:500;color:var(--muted);margin-top:3px}
.pcard .btn{display:block;text-align:center;background:linear-gradient(120deg,var(--brand),var(--brand-2));color:#fff;
  margin-top:18px;box-shadow:0 8px 20px rgba(49,27,146,.3)}

.site-footer{border-top:1px solid var(--line);margin-top:64px}
.site-footer .bar{flex-direction:column;align-items:flex-start;gap:4px;padding-top:26px;padding-bottom:34px}
.f-brand{font-weight:800;color:var(--fg)}.f-brand span{color:var(--brand)}
.f-note{color:var(--faint);font-size:14px}

@media (max-width:980px){
  .wrap{grid-template-columns:1fr;gap:32px}
  .sidebar{display:none}            /* липкий оффер вне текста — на мобилке не показываем (METOD §10) */
  .cards{grid-template-columns:repeat(2,1fr)}
  h1{font-size:30px} .hub-title{font-size:34px} body{font-size:17px} .lead{font-size:19px}
}
@media (max-width:640px){ .cards{grid-template-columns:1fr} }
@media (max-width:560px){
  .bar{padding:12px 14px}
  .nav{gap:2px}
  .nav a{font-size:13px;padding:7px 8px}
  .nav .nav-cta{padding:7px 12px}
}
@media (max-width:380px){
  .nav a:not(.nav-cta){display:none}   /* совсем узко — оставляем только кнопку Voice */
}